Red Izba Tourism Development Centre, Municipal Government-funded Institution

In February, 2009, Red Izba Tourism Development Centre Municipal Autonomous Institution was established on the base of Tourist Office of Veliky Novgorod Non-profit Partnership (In 2011 restructured into Municipal government-funded institution). It is based on the best traditions of business and Office’s experience. Tourism Development Centre Red Izba operates in the sphere of tourism, culture, mass media and publishing activities.

The main goal of the Municipal autonomous institution Tourism Development Centre Red Izba is assignment realization of local government authorities of municipal unit – urban district Veliky Novgorod for data support implementation of tourist resource promotion, the objects of which are on the territory of Veliky Novgorod, on domestic and worldwide tourist markets, aimed at assistance in increasing the number of tourists and excursionists and the duration of their stay in Veliky Novgorod; promotion of Veliky Novgorod on domestic and worldwide tourist markets; formation of common information tourist space; assistance in development of tourism sphere; creation of conditions for advanced training of personnel in tourism branch.

Our team

Areas of activities:

Information activity

Marketing activity

Publishing activity

Coordination activity

1. Information activity

Centre of Tourism Development is a qualitative information resource. Tourist data bases contain reliable information and are constantly updated. The centre concentrates tour operators’ suggestions in one place, that makes information convenient for use. Communication between tourists and the Centre takes place in real-time mode. The centre carries out marketing investigations of tourist market.

According to the activity of the hotel industry the total number of tourists staying in the hotels of Veliky Novgorod in 2019 amounts to 256 922 people, the number of foreign residents — 42 555.

The number of visitors of Novgorod State United Museum made 808 947 people.

Top 10 countries visiting Veliky Novgorod:

China
Taiwan
Germany
the Netherlands
Australia
Poland
Hong Kong
The United States
Finland

In 2019 the number of tourist calls to the information desk amounted to 45 658 people, including visitors of the Center — 37 677; received telephone calls — 1 731, incoming telephone hotline calls — 2 485, requests received by e-mail — 2400, requests received by the online consultant on the portal — 657.

Tourist information portal of the Novgorod region VisitNovgorod.ru was visited by 430 617 people from 90 countries, 85 entities of the Russian Federation, the number of viewed pages amounted to 950 918. The portal operates in 9 languages.

2. Marketing activity

Promotion of Veliky Novgorod on Russian and foreign tourist Markets:

Presentation of tourist potential on the common stand of the Novgorod region «Veliky Novgorod – the birthplace of Russia» on the international Russian and foreign exhibitions
Organisation of 29 press tours for journalists of the media from Russia, Europe, Asia and the USA
Layout of branding information about Veliky Novgorod in specialized tourist publications

Internet projects:

Projects:

Interactive theatrical guided tour Around the Kremlin with Posadnik Sbyslav: more than 60 000 visitors have already taken the tour!
Sightseeing bus tour Chronicle of the Vanished Times
Audio guide to the places of Sergei Rachmaninoff's life in Veliky Novgorod "Veliky Novgorod - Homeland of Russian geniuses. Route №1. Sergei Rachmaninoff" for izi.TRAVEL application
Mobile Guide to Veliky Novgorod and Novgorod region TopTripTip for IOS - download on the AppStore
Interactive route The Path of Novgorod Land Tales
Wedding in Novgorod program From the Bachelor Party to the Married One
Internet portal of Veliky Novgorod VisitNovgorod.ru in Russian, English, German, French, Finnish, Swedish, Spanish, Italian and Chinese
On-line booking system of accommodation means of Veliky Novgorod and the Novgorod region on the information tourist portal Veliky Novgorod For a Tourist (VisitNovgorod.com)

3. Publishing activity

The City Guide "Veliky Novgorod – the Birthplace of Russia" in Russian and English
"Tourist map. Veliky Novgorod" in Russian and English
Informational articles about Veliky Novgorod, cultural events and arrangements, which take place in the city in Russian and foreign particularized printed publications Collaboration with the magazine «Service 08»
Catalogue of tourist resources "Novgorod the Great – the Birthplace of Russia" in Russian and English
A brochure «Veliky Novgorod – the Birthplace of Russia» in Russian and English
Brochures and booklets in Russian, English, German, French, Polish and Chinese

4. Coordination activity

Amalgamation of representatives of Veliky Novgorod tourbusiness for the purpose of their involvement in the working out and realization of an effective and harmonious policy of tourism development
Interaction organization of Governmental Authorities, Local Government Authorities, professional associations, commercial and other organizations
Development of proposals for the perfection of Federal and Region legislation in the sphere of tourism
Participation in project development of regional programs, aimed at development of tourist branch in Veliky Novgorod and the Novgorod region
Assistance in realization of measures, aimed at tourism development and hospitality sphere in Veliky Novgorod and the Novgorod region
Development of proposals for increase of tourist activity effectiveness, development stimulation of domestic and incoming tourism, creation of favorable conditions for investment in tourist industry